Best Instagram Marketing Tips To Follow In 2024

Do you want to know some useful and proven Instagram marketing tips to help your business grow?

Instagram is one of the best social media platforms to help you boost your business and is a great place to connect with potential customers.

And if you want to expand your business to a vast audience, you can follow some Instagram Marketing tips for a winning Instagram marketing strategy.

If you are looking for expert Instagram marketing tips to grow your business online, we know exactly how to help.

Here is a complete guide for you to build a strong Instagram marketing strategy!

What Is Instagram Marketing?

Instagram is a powerful marketing platform because of its large and engaged user base, as well as the visual nature of the content shared on the platform.

Businesses can use Instagram to promote their products or services through visually appealing photos and videos, as well as through sponsored posts and Instagram stories. Instagram also allows businesses to create a dedicated business profile, which provides additional features such as contact information, insights, and the ability to run ads.

Additionally, Instagram also has a shopping feature that allows businesses to tag products in their post and make them shoppable. This makes it easy for users to find and purchase products they see on Instagram.

Instagram marketing is the process of using the social media platform Instagram to promote a product, service, or brand. This can include creating and sharing engaging visual content, running social media advertising campaigns, and interacting with followers to build a community and drive engagement.

Goals Of Instagram Marketing:

Instagram marketing can be used for a variety of goals, such as

Increasing Brand Awareness:

By consistently posting engaging content, businesses can attract and retain a large following on Instagram, which can help increase brand visibility and awareness.

Driving Website Traffic:

Using Instagram posts, stories, and the “link in bio” feature you can direct followers to your website. You can also use Instagram’s shopping feature to help drive traffic by allowing users to purchase products directly from your IG posts.

Boosting Sales:

By creating visually appealing content and using relevant hashtags, businesses can reach a wider audience and attract potential customers.

Why Use Instagram For Marketing?

With over 1 billion active users, it’s easy to see how Instagram can help your business reach more customers. There are several reasons why businesses use Instagram for marketing:

1. Large And Engaged User Base:

Instagram has over 1 billion active monthly users, making it a large and diverse audience for businesses to reach. Additionally, Instagram users are known for being highly engaged, meaning they are more likely to interact with content and take action, such as visiting a website or making a purchase.

2. Visual Platform:

Instagram is a visual platform, which allows businesses to showcase their products and services in an engaging and creative way. The use of images and videos can help businesses to stand out and capture the attention of potential customers.

3. Targeted Advertising:

Instagram offers various advertising options, such as sponsored posts and Instagram story ads, which allow businesses to target specific demographics and reach even more potential customers based on their interests, location, and behaviors.

4. Shopping Feature:

Instagram has a shopping feature that allows businesses to direct link products to their posts, making it easy for customers to purchase items they see on the platform.

5. Influencer Marketing:

Instagram has a large number of influencers with a large following, making it a great platform for influencer marketing. This can be an effective way for businesses to reach new audiences and drive sales.

Instagram is a powerful marketing tool that allows businesses to connect with potential customers in a visually engaging way, reach new audiences through targeted advertising, and drive sales through easy access to purchase options.

Types Of Instagram Marketing:

There are several different types of Instagram marketing that businesses and individuals can use to promote their products or services on the platform. Some of the most common types include:




1. Organic Marketing This type of marketing involves using the platform’s free features, such as posting content, using hashtags, and engaging with your followers, to grow your audience and increase visibility for your brand.
2. Influencer Marketing This type of marketing involves partnering with influencers in your industry or niche to promote your products or services to their followers.
3. Instagram Ads This type of marketing involves using Instagram’s paid advertising features to reach a larger audience and increase the visibility of your brand. Instagram ads can be targeted to specific demographics and interests.
4. Instagram Stories This type of marketing involves using Instagram Stories, a feature that allows users to post short videos or photos that disappear after 24 hours.
5. Instagram Shoppable Posts This type of marketing allows the business account to tag their products in their post, allowing customers to view prices, sizes, and other details about the products and purchase them directly from the post.
6. Instagram TV (IGTV) This type of marketing allows users to upload long-form videos to their accounts, allowing businesses to create more engaging and in-depth content.
7. Instagram Live This type of marketing allows users to create live videos that are streamed to their followers in real-time. This can be used to provide behind-the-scenes looks at your business or to host Q&A sessions with your followers.

Each of these types of Instagram marketing has its own strengths and can be used in different ways to reach different goals. Businesses can use a combination of these types of marketing to create a comprehensive Instagram marketing strategy.

How To Manage My Instagram Account For Marketing?

If you are ready to use Instagram to promote your products, follow these simple steps to set up an Instagram account for marketing:

1. Create An Instagram Business Account:

If you don’t already have one, create an Instagram account for your business. To create an Instagram business account, follow these steps:

Step #1:

Download the Instagram app on your mobile device.

Step #2:

Open the app and tap on “Sign up” or “Log in” if you already have an account.

Step #3:

Enter your email address or phone number and create a password to create a new account.

Step #4:

Fill in your profile information, including your name and profile picture.

Step #5:

Tap on the “settings” icon in the top right corner of your profile.

Step #6:

Tap on “Switch to Business Profile”.

Step #7:

Connect your account to a Facebook page or create a new one if you don’t have one.

Step #8:

Fill in the required information and tap on “Done”.

Your Instagram business account is now set up and ready to use. You can now access Instagram’s business tools and insights to help you better understand and engage with your audience.

2. Optimize Your Profile:

Follow these steps to optimize your Instagram business profile:

Use a clear profile picture:

Choose a profile picture that represents your brand, such as your logo or a picture of your product. Make sure it is clear and easy to see.

Write A Clear Bio:

Write a bio that clearly explains what your business is and what you do, and includes relevant keywords that people may use to search for your business.

Add A Link To Your Website:

Use the link in bio feature to add a link to your website, landing page, or a specific product page.

Utilize Relevant Hashtags:

Add relevant hashtags in your bio to make it easier for people to find your profile even searching for specific topics.

Use Instagram Features:

Make use of Instagram features like IGTV, Reels, IG Live, Instagram Shopping, and Highlight features to showcase your products or services.

Use Instagram Insights:

By converting your Instagram account to a business profile, you can take advantage of Instagram Insights to track your performance and engagement.

3. Get Verified:

To get verified on Instagram, you need to have a public account that is active and has a high level of engagement with your followers. Additionally, you will need to submit a verification request by following these points:

  • Go to your profile and tap on the three lines in the top right corner.
  • Tap on Settings and then tap on Account.
  • Tap on Request Verification.
  • Enter your username and provide your full name.
  • Add a copy of your legal or business identification.
  • Submit your request.

Instagram will review your request and notify you if your account is verified or not. Keep in mind, that Instagram only verifies accounts that are considered “in the public interest”, such as those belonging to celebrities, brands, and public figures.

4. Try Instagram Ads:

Expanding your reach and target audience with ads can have a greater effect on your business. Ads come in the category of paid advertisements in Instagram marketing strategy. There are basically two ways to get started with Instagram ads:

  1. Boost a Post
  2. Launch a full Instagram ad campaign

5. Try Boosting a Post:

Boosting a post is the easiest way to run an Instagram ad. To boost a post on Instagram, you will need to have a business account and access to Instagram Ads Manager. Here are the steps to boost a post on Instagram:

  • Open your Instagram account and go to your profile.
  • Select the post that you want to boost.
  • Tap on the “promote” button located below the post.
  • Select your target audience, budget, and duration for the promotion.
  • Choose the call-to-action button you want to include, such as “Learn More” or “Shop Now”.
  • Review and submit your promotion.

The boosted post will be promoted as an addition to a larger audience, which will increase the visibility of the post and potentially lead to more engagement, such as likes, comments, and shares.

6. Launch A Full Instagram Ad Campaign:

To launch a full Instagram ad campaign, you will need to have a business account on Instagram and access to the Facebook Ads Manager. Here are the tips to launch an Instagram ad campaign:

Step #1:

Go to the Facebook Ads Manager and create a new ad campaign.

Step #2:

Select Instagram as the placement for your ads.

Step #3:

Set your campaign objectives, such as website traffic, brand awareness, or conversion.

Step #4:

Define your target audience by selecting demographics, interests, behaviors, and more.

Step #5:

Set your budget and schedule for your ad campaign.

Step #6:

Create your ad by choosing a format, such as a photo, video, or carousel, and adding your content and call-to-action button.

Step #7:

Review and launch your ad campaign.

Once your ad campaign is launched, you can monitor its performance and make adjustments as needed. You can also use the metrics provided by the Ads Manager, such as reach, engagement, and conversion, to measure the success of your campaign and optimize it for better results.

10 Proven Instagram Marketing Tips To Boost Your Business In 2023:

You can use Instagram marketing to promote your business to a wider audience. It not only increases your brand awareness but also opens a door for more potential customers.

Here are some useful Instagram Marketing tips for you that you should keep in mind to create and implement a successful Instagram marketing strategy in 2023 and 2024:

1. Develop A Consistent Brand Aesthetic:

Developing a consistent brand aesthetic for Instagram marketing can help you stand out and make a strong impression on your audience. Here are some steps to help you develop a consistent brand aesthetic for your Instagram account:

  • Define your brand’s visual identity: This includes your color palette, typography, and overall design style.
  • Create a mood board: Gather inspiration from other brands and create a mood board to showcase the different elements of your brand’s visual identity.
  • Use consistent filters: Using the same filter for your photos can help create a consistent look and feel for your Instagram feed.
  • Stick to a grid layout: A consistent grid layout can help create a cohesive look for your Instagram feed.
  • Use consistent captions and hashtags: Use the same tone and style for your captions and hashtags to maintain consistency across your posts.
  • Showcase your brand’s personality: Use Instagram Stories, IGTV, and Reels to showcase the personality of your brand and build a connection with your audience.

2. Define Your Target Audience:

Defining your target audience is an important step in creating a successful Instagram marketing strategy. Here are some steps you can take to define your target audience:

  • Identify your customer demographics: Consider factors such as age, gender, location, income, and education level.
  • Understand their interests and behaviors: Look at what your customers are interested in and what they like to do in their spare time.
  • Analyze their pain points: Understand the problems or challenges your customers face and how your products or services can help them solve them.
  • Look at your current customer base: Look at the demographics and interests of your current customers to get a better understanding of your target audience.
  • Research your competitors: Look at the demographics and interests of your competitor’s followers to get a better understanding of your target audience.

3. Use Relevant Hashtags:

Hashtags make it easier for users to discover your content, especially if they are searching for specific keywords or topics.

By using relevant hashtags, your content has the potential to reach a larger audience beyond your current followers. You can attract users who are interested in your content and are more likely to engage with it.

It’s important to use relevant and specific hashtags that are directly related to your post, and not to use too many hashtags, as Instagram may consider this spammy. Also, consider using a mix of popular and niche hashtags to increase your reach and engagement.

4. Post High-Quality Content:

Use high-quality images and videos to showcase your brand and products. High-quality images and videos are more likely to capture the attention of users and encourage engagement, such as likes, comments, and shares. It can help you to establish your brand as reputable and trustworthy in the eyes of your followers.

To create high-quality content, consider using a good camera and editing software, and paying attention to lighting, composition, and storytelling.

5. Post Regularly:

Consistently post new content to keep your followers engaged. It can help keep your audience interested and invested in your brand.

Regularly posting new content can help increase your visibility and reach, which can attract new followers and customers. As a result, you can more effectively target and attract potential customers and spread brand awareness.

It’s important to note that while posting regularly is important, it’s also important not to sacrifice quality for quantity.

Plan ahead and create a content calendar, this can help you to ensure that you are posting regularly without overloading your followers with too much content at once.

6. Use Instagram Stories:

Instagram Stories can be a powerful tool for Instagram marketing. Here are some ways to use Instagram stories for your marketing efforts:

  • Showcase behind-the-scenes content: Use Instagram Stories to give your followers a glimpse into the day-to-day operations of your business and humanize your brand.
  • Promote events and promotions: Use Instagram stories to promote upcoming events or sales, and encourage your followers to purchase tickets or take advantage of special deals.
  • Create a sense of urgency: Use Instagram stories to create a sense of urgency for time-sensitive promotions, such as flash sales or limited-time offers.
  • Run polls and ask questions: Use Instagram Stories polls and questions to increase engagement and gather feedback from your followers.
  • Story Highlights: Use Instagram stories highlights to keep your stories visible for more than 24 hours. This can help you to promote your products, services, or events for a longer period of time.

7. Host Giveaways And Contests:

Hosting giveaways and contests on Instagram can be an effective way to increase engagement and attract new followers. Here are some steps you can take to host a successful giveaway or contest on Instagram:

  • Define your goals
  • Choose a prize
  • Create clear rules
  • Promote your giveaway or contest
  • Use Instagram’s built-in features (polls, questions, IG Live .etc.)
  • Use hashtags
  • Select and notify the winner
  • Follow-up with the participants
  • Use Instagram Insights

It’s important to follow Instagram’s promotion guidelines comply with the laws in your area and to transparent and fair in your contest or giveaway.

8.  Collaborate With Other Brands And Influencers:

Collaborating with other brands and influencers can be a powerful way to expand your reach and gain new followers on Instagram. Research and identify other brands and influencers in your industry who align with your values and target audience.

Clearly define the goals of your collaboration, such as increasing brand awareness, attracting new followers, or promoting a new product.

It’s important to work with partners whose values align with yours, and whose audience is similar to your target audience.

9. Use Instagram Live:

Instagram Live is a powerful tool for Instagram marketing, as it allows you to interact with your followers in real-time and build relationships with them. Here are some ways you can use Instagram Live:

  • Host Q&A session
  • Host product demonstrations
  • Host behind-the-scenes content
  • Host interviews
  • Host events
  • Use Instagram live analytics
  • Promote your live session

It’s important to plan and prepare for your Instagram live session, and to use engaging visuals and creative designs.

10.  Encourage User-Generated Content:

Encouraging user-generated content (UGC) on Instagram can be an effective way to increase engagement and build relationships with your followers.

Here are some ways to encourage user-generated content for your Instagram marketing:

  • Create a unique hashtag
  • Run a contest or giveaway
  • Share user-generated content
  • Respond to user-generated content
  • Use Instagram’s built-in features
  • Use Instagram Insights
  • Create a sense of community

It’s important to be responsive and engaging when promoting user-generated content and to give credit to the original creator.

Also, consider a clear set of guidelines for what kind of content is appropriate for your brand; this can help to ensure that the content aligns with your values and messaging.

Top Instagram Marketing Tools:

Besides using Instagram insights and analytics, you can also use third-party tools to market your products and services on Instagram. Here are some of the top Instagram marketing tools:

1. Hootsuite:

Hootsuite is a social media management platform that was launched in 2008. It allows users to manage multiple social media accounts, schedule posts, and track analytics all in one place.

With Hootsuite, users can schedule posts, publish content, and monitor social media activity. The platform also includes features such as analytics, monitoring, and engagement tools, which allow users to track their performance and understand their audience.

2. Later:

Later is a social media scheduling and analytics tool that was launched in 2014. The platform is specifically designed for Instagram and allows users to schedule posts, plan their content, and analyze their performance on the platform.

With Later, users can schedule Instagram posts in advance, using a drag-and-drop calendar, which makes it easy to plan and schedule their content.

3. Canva:

Canva is a graphic design and photo editing tool that was launched in 2012. The platform is an easy-to-use design tool that allows users to create visually appealing graphics, social media posts, logos, flyers, brochures, presentations, and more.

Using pre-made templates, and a variety of design elements like text, images, and illustrations. It is particularly useful for social media managers, digital marketers, and other professionals who need to create visual content on a regular basis.

4. Iconosphere:

Iconosphere is a social media management and analytics platform that was launched in 2011. The platform is specifically designed for Instagram and Facebook and provides users with a suite of tools to manage their social media presence, track analytics, and improve their performance on these platforms.


Hopefully, these Instagram marketing tips provided some insight and much-needed inspiration on what it takes to use Instagram to drive sales. Following these steps along with the help of tools like Hootsuite, you will build a strategy to acquire new customers and show love to the ones you already have.

Put your best foot forward to create an expert marketing strategy and be patient as results can be slow in the beginning. All the best!

Frequently Asked Questions (FAQs):

How Often Should I Post on Instagram?

It is recommended to post at least once a day on Instagram to maintain a consistent presence and engagement with your audience.

How do I Increase my Instagram Followers?

Post high-quality and engaging content, use relevant hashtags, collaborate with other brands, run giveaways and contests, and use paid advertisements to increase your followers on Instagram.

How Do I Measure the Success of My Instagram Marketing Efforts?

You can use Instagram Insights which is a built-in analytics tool that provides valuable data to track your performance, understand your audience better, and fine-tune your strategy.

How can I use Instagram Stories for my Marketing efforts?

Instagram Stories can be used for a variety of marketing efforts, such as promoting upcoming events or sales, creating a sense of urgency, running polls and questions, collaborating with influencers and other brands, and promoting products and services.

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