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How To Sell Software: Golden Software Selling Strategy

Did you undergo excessive hard work and finally make amazing software? Now you want to know how to sell software online. Perhaps you already tried out the selling software but are struggling to find your target audience, or you may already find them but cannot convince them. 

You try out different market tactics, but all in vain. Now you may be feeling overwhelmed. Yeah, I can understand it, you may feel like an uphill battle and feeling discouraged. 

It’s okay to feel discouraged at times, But I want to tell you that you are not alone in this, and selling software may be challenging but not impossible. 

 Now you do not need to be wandering in the dark anymore. I will explain clearly how to sell software. And how to implement a software selling strategy. 

Importance Of Software Selling:

Software selling companies are considered one of the most established companies as they generate valuable profit. According to Statista’s report, the value of the software market was $533 billion in 2020, and it almost reached $630 billion in 2021. 

This demonstrates the huge potential for entrepreneurs to sell software and earn huge bucks from this lucrative market.

But only making outstanding software does not guarantee your success until your software generates profitable revenue. You can say that there are two factors before considering your software project successful 

  1. Developing Outstanding Software
  2. Generating Sales And Revenue

For this, having a powerful sales department is necessary for successful software development and selling companies. 

Now let’s talk about steps that you need to take before selling your software. 

How To Sell Software Online? 

You can only make this campaign successful if you have a background in the software industry, Otherwise, your survival rate will become very low. This business has a significant risk and you can even lose each penny that you spent on the software-selling project. 

In short, you should know the software background to make this project successful.

In this article, I divide the strategy into five different steps that easily help you to make your software selling plan according to these strategies.  

Step No 1. Understand Your Target Market:

When software is built, it is mainly developed for the customers. So developers always think of the customer’s pain points and what customers are looking for.

The same goes for the software selling process, you cannot sell your software to a random audience. 

Finding and understanding your target is necessary to sell software profitably. Find your target audience by analyzing and studying underlying points 

a. Market Research Surveys:

It gives insight into customers’ behavior, attitudes, and preferences. After the survey, this information is useful in marketing strategies and sales tactics.

In this way, you will stay ahead of the competition, because you have a better understanding of your audience and improve software performance to satisfy the customer’s needs. 

b. Response Of The Customers To Your Competitors:

Analyze your competitors in the particular software industry and their customer’s behaviors. Look at what tactics they are using and in turn, what is the response of the audience.  

c. Potential Customers: 

Learn your potential customer’s responses and bring changes according to their preferences. These potential customers are the ones who later become testimonials and case studies that will further help you in increasing revenue. 

d. Demographic Factors: 

Also, consider demographic factors like,

  • Age 
  • Gender 
  • Education Level
  • Location
  • Jobs, income level, etc

In this way, you will get an insight into how to deal with and lure your target audience into a selling campaign.  

Different software has different criteria for customers.

Step No 2. Clear Your Goals:

Before stepping into the digital market, first, know what are your goals for software selling. Whether you want to earn a reputation, huge profits, or increase website traffic. In software selling strategy, first knowing your targets and goals is the foremost step. 

Because these goals will help you to track and analyze software selling projects. For this. tracking relevant metrics is an essential part of achieving your business goals.

By identifying the right metrics and understanding industry benchmarks, you can make informed decisions and stay on the right track toward success.

Identify metrics, these may vary according to the industry. For example, As for selling SaaS software metrics include 

  • Customer churn (the rate at which customers stop using your software), 
  • Net promoter scores (a measure of customer satisfaction), 
  • Annual recurring revenue (the total amount of revenue you generate from subscription-based software products).

In short, find your industry metrics and then set realistic goals and track your progress towards those goals over time.

Step No 3. Create the Website Or Pick the Reliable Platform for Project Launching:

After analyzing your customers, now you need an eCommerce platform to introduce software and start the selling journey.

Many well-known platforms offer a plan, choose the suitable one according to your preferences and sign up. Now you have a dedicated profile that will manage your software products and services. 

Start on these platforms to build your online presence As these platforms are the best ones to understand the online market, later in the future build your own website. 

After strengthening your foot in the digital market, now is the time to build your own dedicated website and start selling software over there.

Building websites is important for offering excellent customer support and providing additional features to the customers that help you increase sales. Otherwise, beating your competitors would become difficult. 

Step No 4. Design The Professional Pricing Model:

The next step in selling software online is to design a professional pricing model. Tell the key features of your products and tell your audience what benefits and value they will get if they use your software.

Because customers always consider those products that solve their problems and are valuable for them. 

So, conduct the target market research that I have told you about in the previous step. These surveys will give an idea of how to make your software the best product for your audience and how to present it that makes them irresistible to the charm of software and they instantly consider buying it. 

Step No 5. Analyze Your Campaign Performance:

Do you know what is called a Golden Selling Strategy? It is actually a strategy that works best for you and your audience. Because there is no such golden strategy that works perfectly for all software industries. 

That is why monitor and analyze sales performance and results regularly and see what is working best in your case and what’s not and what is the response of the customers. 

Analyze your performance, and identify areas where you can improve your marketing and business strategies. Regularly monitor and optimize your marketing plans and in this way, you will stay ahead of the competition and build a future-proof strategy.

Now you can call this a golden strategy.

Step No 6. Now Focus On Customer Services:

Customer service is the main factor that will tell you the client’s perspective. In this way, you can learn from their experience and offer a suitable response to their feedback. 

In selling business customer services should be your utmost priority. Customer service is crucial in selling projects because it can have a significant impact on customer satisfaction and retention.

When customers feel valued and supported, they are more likely to continue doing business with you and even recommend your products or services to others.

Good customer service can help you establish a positive reputation and build trust with your customers. This, in turn, can help you differentiate yourself from competitors and create a loyal customer base. 

On the other hand, poor customer service can lead to negative reviews and feedback, which can damage your reputation and hurt sales.

In addition to building customer loyalty, good customer service can also help you identify and address customer needs and pain points.

By listening to your customers and addressing their concerns promptly and effectively, you can improve your products or services and better meet their needs. This, in turn, can lead to increased customer satisfaction and even more sales.

Customer Services Tools:

There is a wide range of online tools that help to sell software effectively. This software helps you in selling software, offering marketing, delivery, customer support and analytics data, and customer analytics strategies.


  • Google Products like Google Analytics give insight into data and metrics
  • LinkedIn Sales Navigator: customer service tool designed specifically for B2B sales professionals. 

How To Sell Software By Incorporating A Marketing Strategy: 

Marketing and selling are interrelated as, 

Marketing involves understanding customer needs and preferences and developing a strategy to promote products or services to meet those needs.

Selling, on the other hand, involves the direct interaction between the seller and the customer, with the goal of persuading the customer to make a purchase. 

Your selling campaign success depends on marketing. Without marketing how do you understand your audience’s preferences, needs, and trends? And without branding and advertising, how can you sell software to the audience? 

Branding and advertising your software makes your strong brand image and identity. 

Follow the underlying strategies in your marketing

  • Market Research: Understanding customer needs, preferences, and trends
  • Product Development: creating products or services that meet customer needs
  • Branding: Creating a strong brand image and identity 
  • Content Creation: developing content that is informative, engaging, and relevant to the target audience
  • Advertising: promoting products or services through various channels such as print, digital, and social media. Cross-promote your products. 
  • Analytics: tracking and measuring the effectiveness of marketing campaigns and adjusting strategies accordingly

Sell Software Online: 10 Tips On How To Sell Software Online

1. Educate Them Before Selling:

Each new Software comes with new and additional features. These are different from other products as physical products can be touched and analyzed.

While software requires understanding and convincing customers that your software is valuable and worth considering. 

Educating them is the only way of convincing them. In this step marketing comes into help, creating engaging and informative content related to software and mentioning their pain points.

Explain to them how your software works and highlight the features that solve their problems. Inform them about your products and then promote them on different social media. 

Try out the animation version and make videos on it because visuals always have more attraction. 

2. Beta Test:

Before officially starting selling software, get the feedback so you fix the bugs and errors. “Beta testing isn’t optional, it’s a requirement. Without it, your product will never be as good as it could be.” – Reid Hoffman, Co-founder of LinkedIn.

So beta testing helps you to make a product stand out and be valuable so your resources and efforts do not go in vain.

“Beta testing is the last line of defense before a product goes to market. It’s where you catch the last few critical issues that can make or break your product’s success.” – Eric Ries, Author of “The Lean Startup”

In short, get honest feedback and fix the bugs so your software selling campaign becomes successful. 

3. Use Reliable Cloud Hosting Services:

In the start use a reliable cloud hosting service as it prevents wasting time and money. Cloud hosting services offer dedicated servers and cloud servers in just a few hours, with quick and easy requirements, which can save you a lot of time, effort, and money.

Outsource these tasks to a hosting provider, focus on your core business activities, and leave the technical details to the experts.

4. Offer Free Trail And Set Trail Duration Short

If your software is new in the market then how can people be convinced and willing to buy unless you offer them a trial? These trials become successful; they will want more and be more willing to buy. 

But offer short period duration trials to encourage them to try out different functionalities and features of the software. Short trials make them decide quickly.

But for this, your software should be easy to use for them So they do not waste their time learning and understanding the software functionalities. That’s why educating them on “how to use”  before selling is important. 

If you don’t have to educate them before then consider offering additional support or training during the trial period to help potential customers get the most out of the product and increase their likelihood of converting.

5. Try Different Pricing Models:

Offering different pricing like standard, medium, and standard can appeal to customers. So customers can choose according to their budget and requirements. 

Make three different categories and provide additional features in the premium version. In this way, customers will pick the premium model even if it is expensive. 

Make an easy-to-understand design of pricing which mostly leads to more sales. 

Offer them discounts on special occasions so they look forward and are ready to buy. Offers them monthly and annual pricing plans that also urge them to make a purchase. 

Make a comparison table, as these help the audience to easily learn the advantage that tells them software highlighted features. 

6. Give Access To The Freemium Model:

The Freemium model is offering them a basic version that is nearly equal to free. And the premium version offers an additional cost. 

There is a quote from the founder of the Gillette razor company, “Give away the razor, sell the blades”. 

This quotation means giving away a free product or service attracts the customers and then makes money by selling additional features. 

When they start using your software and they really like it they will be willing and eager to buy a premium version. 

7. Point Out Customers’ Pain Points:

Pointing out their pain points and then telling them how your software would make their life easier. Tell them how your software is valuable to them. Emotionally provoke them and make them feel that you are the only one who can solve their problem. Build human connection through your product or software. 

Again marketing is the step that creates interactive content that drives leads and engagement. 

8. Case Studies:

There is a famous quote that is often used in marketing and sales” Facts Tell, but stories sell.” This quote tells you the importance of case studies in boosting sales. 

When you establish your relationship with potential customers then ask them to give honest feedback on how your software has really helped them and how with the help of your software they have solved their problems and achieved their goals. 

These case studies make your reputation and build trust and credibility and when the audience watches this they become willing to try out your product. 

Make videos and content on these case studies and it really worth considering to showcase your product to your audience. 

9. Offer A Guarantee

Those offered Guarantee who are 100% sure their products will win the hearts of the customers. Stephen Dodd says “According to the studies, a trusted and well-presented money-back guarantee can actually increase the sale by up to 40%. “ 

Short duration guarantees they will feel pressured and try to make a quick decision while a long cookie duration makes your audience spend more time with your software and start getting used to it and fall in love and at the end, they become unwilling to request a refund.  

10. Provide 24/7 Customer Services:

Give them extraordinary customer support. Let them know you will be available for their help at any time. It will develop trust with potential customers. Hire someone professional. If you cannot offer them 24/7 hour services yourself. 

11. Cross Promotion:

Cross-promotion is another tactic to increase sales where you get a higher reach and promote yourself to a wider audience. Start collaborating with established companies in your field and other software companies. 

By Joining their programs you can work together, in this way, your brand will get high visibility and more people will know about the brand and software. 

You can join different programs and campaigns like

Collaborative Effort: Collaborate with relevant companies and incorporate additional features and functions in your software to make it more valuable. The final software has the integration of features and functionalities of both companies. 

Referral Programs: Create a referral program with another company and start referring your audience to each other to promote products. 

After making a collaborative product you can join together in a marketing campaign. 

This is a great way to generate leads and increase sales for both companies.

Final Thoughts:

All these steps ask for a tryout and start implementing them in your software selling project. 

If you want to sell software online successfully then consider the above-mentioned steps and tips. As I tell you somewhere in this article “A golden strategy is actually trial and error.” All selling software strategies are the same but implantation is specific for each industry. 

I hope my article will be valuable for you and that you have found your answer.

Good Luck with your Sale!

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